HAMC - Harvard Advertising & Marketing Club http://www.hcs.harvard.edu/adandmarketing The Advertising & Marketing Club of Harvard College Mon, 29 Oct 2012 22:25:43 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Apply now to be part of the HAMC Exec Board! http://www.hcs.harvard.edu/adandmarketing/hamc-is-still-accepting-board-applications-apply-now/ http://www.hcs.harvard.edu/adandmarketing/hamc-is-still-accepting-board-applications-apply-now/#comments Sat, 28 Apr 2012 17:47:46 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=189 Continue reading →]]> Interested in business, consulting, marketing or advertising? Want to take on a leadership role at a student organization at Harvard? Now is your chance!

The Harvard Advertising and Marketing Club (HAMC), the first and only club for undergraduates interested in the advertising and marketing fields, is accepting applications for its Fall 2012 Executive Board and we want you to apply!

The application is open to all undergraduates in Harvard College and the positions to be filled include the following: VP of Finance, VP of Marketing Conference, VP of Membership & Recruitment, Co-VPs of Accounts, VP of Publicity and Internal Relations, and VP of External Relations.

Apply now at https://docs.google.com/spreadsheet/viewform?formkey=dHJRWTVfU2ROOEFYUXRaSzdacE1SeUE6MQ and note that applications will be reviewed on a rolling basis so it’s better to send in your application as soon as you can. Looking forward to getting you more involved with HAMC! Last day to send in your application is May 3, 2012.

]]> http://www.hcs.harvard.edu/adandmarketing/hamc-is-still-accepting-board-applications-apply-now/feed/ 0 Revolve 2012 Conference is in less than 3 weeks! http://www.hcs.harvard.edu/adandmarketing/revolve-2012-conference-is-in-less-than-3-weeks/ http://www.hcs.harvard.edu/adandmarketing/revolve-2012-conference-is-in-less-than-3-weeks/#comments Wed, 14 Mar 2012 07:43:17 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=177

For more information, visit http://www.hcs.harvard.edu/adandmarketing/conference/ .

Don’t forget to register at http://revolve2012.eventbrite.com/ and click attending here: http://www.facebook.com/events/334624446588902/ ! We hope you’re as excited as we are!

 

]]> http://www.hcs.harvard.edu/adandmarketing/revolve-2012-conference-is-in-less-than-3-weeks/feed/ 0 Arnold Worldwide announces the winners! http://www.hcs.harvard.edu/adandmarketing/congratulations-to-the-winners-of-arnold-worldwides-case-competition/ http://www.hcs.harvard.edu/adandmarketing/congratulations-to-the-winners-of-arnold-worldwides-case-competition/#comments Tue, 07 Feb 2012 04:34:24 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=142 Continue reading →]]> Thank you to all those who participated in the first ever Arnold Worldwide-HAMC CVS Case Competition. All the teams’ insights and creative executions were particularly impressive and insightful. It’s definitely amazing how many ideas were presented last week given that the timeframe was just a week! 

So, without further adieu… the winners!

1st Place: Team #3 Tenley Malmquist, Kate Abraham, Zachary Bernstein, and Ian Shields

            Prize: $500 cash and lunch with the Business Strategy Department 

2nd Place: Team #1 Jillian Kushner, Melissa Wong, and Yuqi Hou

            Prize: $100 cash and lunch with the Business Strategy Department 

Arnold Worldwide will follow up with more specific feedback on each presentation.

Thanks again and congratulations! Stay tuned for more HAMC events. 

]]> http://www.hcs.harvard.edu/adandmarketing/congratulations-to-the-winners-of-arnold-worldwides-case-competition/feed/ 0 Arnold Worldwide Case Competition This Week! http://www.hcs.harvard.edu/adandmarketing/arnold-worldwide-case-competition-this-week/ http://www.hcs.harvard.edu/adandmarketing/arnold-worldwide-case-competition-this-week/#comments Mon, 30 Jan 2012 15:26:05 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=113 Continue reading →]]> Interested in Advertising, Marketing, or Communications? Looking for an amazing networking opportunity? Then sign up for the Arnold WorldWide CVS Case Competition with the Harvard Advertising and Marketing Club (HAMC)!

Arnold WorldWide, a major advertising agency based in Boston with additional offices in 75 countries around the world, created the challenge specifically for the Harvard Advertising and Marketing Club, and we want you to join us!

Our goal? To create an advertising and marketing campaign for CVS and compete against one another for a prize! Details are attached below.

This Thursday, February 2nd, from 3-5PM, we have been invited to the Arnold WorldWide office to present our work to Arnold employees, including:

  • Anne Mercogliano and Jane O’Neil
  • Lauren Murphy-a recent Harvard grad who works for the company
  • Amber Finley-engagement planner
  • The Account Management Team for CVS
  • Digital strategists
  • Senior Level Team Members aka The Bosses!

Need more of an incentive? There will be catered food…

Attendance is limited, so fill out this application soon! You will be sent a confirmation email if you can attend.

>>>> https://docs.google.com/spreadsheet/viewform?formkey=dDJRNktYX0NPUW5YSU1nTG1nLTR3alE6MQ <<<<

ADVERTISING. MARKETING. NETWORKING. FOOD.

Irresistible? Completely.

]]> http://www.hcs.harvard.edu/adandmarketing/arnold-worldwide-case-competition-this-week/feed/ 0 Save the Date! http://www.hcs.harvard.edu/adandmarketing/save-the-date-2/ http://www.hcs.harvard.edu/adandmarketing/save-the-date-2/#comments Wed, 19 Oct 2011 20:49:23 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=108 Mark your calendar for this exciting upcoming event at OCS!

 

Oct 21: AMP Expo at Harvard OCS/ Co-sponsored by HAMC

Panel: 2-3pm

Expo: 3-5pm

Participants include

Arnold, Digitas, Ogilvy, Jack Morton, Pandora, Hill Holiday, Allen & Gerritsen

and more…!

 

]]> http://www.hcs.harvard.edu/adandmarketing/save-the-date-2/feed/ 1 Comp Session #5: James Stone of Hubspot http://www.hcs.harvard.edu/adandmarketing/comp-session-5-james-stone-of-hubspot/ http://www.hcs.harvard.edu/adandmarketing/comp-session-5-james-stone-of-hubspot/#comments Wed, 19 Oct 2011 20:45:59 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=102 We are pleased to welcome James Stone, Marketing Specialist from Hubspot, on campus tonight for our fifth comp session. James is Hubspot’s inbound marketing specialist. What does this mean? Hear how marketing strategy is actually
produced through Hubspot’s marketing software.

]]> http://www.hcs.harvard.edu/adandmarketing/comp-session-5-james-stone-of-hubspot/feed/ 1 Comp Session #3: Retail and Restaurant Marketing http://www.hcs.harvard.edu/adandmarketing/comp-session-3-retail-and-restaurant-marketing/ http://www.hcs.harvard.edu/adandmarketing/comp-session-3-retail-and-restaurant-marketing/#comments Wed, 05 Oct 2011 12:13:46 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=95 Continue reading →]]> We are so pleased to welcome Mike Schneider, Senior Vice President at Allen & Gerritsen, on campus tonight for our third comp session. Mr. Schneider is head of the Digital Incubator at A&G, and will speak on digital marketing for the retail and restaurant industries. Please join us tonight!

 

]]> http://www.hcs.harvard.edu/adandmarketing/comp-session-3-retail-and-restaurant-marketing/feed/ 0 Ins and Outs of Marketing http://www.hcs.harvard.edu/adandmarketing/ins-and-outs-of-marketing/ http://www.hcs.harvard.edu/adandmarketing/ins-and-outs-of-marketing/#comments Sun, 02 Oct 2011 19:50:27 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=91 Continue reading →]]>

Marketing is the process by which information regarding product information or business developments are communicated to potential customers. It incorporates a number of activities centered around the function of identifying potential customers, learning more about their needs or expectations of a product, and ultimately satisfying the customer and creating loyalty to the product. Additionally, there is the field of value-based marketing, by which marketing strategies are used to increase the perceived value of a product.

The “orientation” of marketing strategies has evolved steadily since the discipline began. Whilst earlier strategies, such as the production orientation, centered mostly on the process of creating a product of high value, more modern approaches to the field have involved new means of communicating product information and value to consumers. Such approaches include the fields of relationship marketing, which is focused on building relationships between producers and consumers of a particular product, and branding, which involves marketing strategies geared towards associating a company with a specific set of values and ideals.

This evolution in marketing strategies reflects a general shift of emphasis on the part of the marketing profession towards a more consumer-driven approach. Accordingly, this approach focuses entirely on the needs and desires of potential customers, with each aspect of the production and marketing processes centered on consumer drives. This has lead to an increase in marketing research, as companies try to better ascertain the wants of potential customers. However, this approach notably has many critics, with most criticism centered around the question of whether or not consumers are aware of or truthful regarding their desires. The rise of the consumer-driven approach has spawned an entire field of marketing research, where companies analyze statistical data to discover more information regarding consumer drives and potential target markets.

Accordingly, marketing research tries to determine the buying behavior of it’s customers, so that information regarding the process of how a specific product is purchased can be used to more effectively market it. As such, marketing professionals typically distinguish between different types of buying behavior based on such aspects as whether the product is sold to consumers (known as B2C) or fellow businesses (B2B).

In more recent years, the increase in various communications technologies has not only increased the range of media and means that can be effectively utilized in marketing strategies, but has also led to the decreased usage of specific marketing means (i.e. newspapers) and the creation of new marketing strategies. Such novel strategies include the field of viral marketing, by which companies use modern media outlets to increase product or brand awareness within online social networks or communities, such as Facebook, YouTube and Twitter.

by Colm Dubhrosa

 

]]> http://www.hcs.harvard.edu/adandmarketing/ins-and-outs-of-marketing/feed/ 1 Creative Buzz http://www.hcs.harvard.edu/adandmarketing/creative-buzz/ http://www.hcs.harvard.edu/adandmarketing/creative-buzz/#comments Mon, 19 Sep 2011 00:13:36 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=83 Continue reading →]]>

On Wednesday at our first comp session, Evan Ortiz mentioned a fundamental of advertising: to get people to buy your product you have to get your name out there. But in this day and age, where everyone’s attention is diverted by a million different flashing lights, you have to put yourself out there in a big way. Here’s where guerrilla marketing comes in. Shock and awe appears to have the most lasting claim to people’s attention. Whether it’s a flashmob or sending media outlets a giant joint, giving people something to tweet about is one of the best ways to get your name out there. Check out topdesign mag’s favorite examples here.

]]> http://www.hcs.harvard.edu/adandmarketing/creative-buzz/feed/ 1 First Comp Session is TONIGHT! http://www.hcs.harvard.edu/adandmarketing/first-comp-session-is-tonight/ http://www.hcs.harvard.edu/adandmarketing/first-comp-session-is-tonight/#comments Wed, 14 Sep 2011 14:12:53 +0000 admin http://www.hcs.harvard.edu/adandmarketing/?p=78

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