Mark your calendar for this exciting upcoming event at OCS!
Oct 21: AMP Expo at Harvard OCS/ Co-sponsored by HAMC
Arnold, Digitas, Ogilvy, Jack Morton, Pandora, Hill Holiday, Allen & Gerritsen
We are pleased to welcome James Stone, Marketing Specialist from Hubspot, on campus tonight for our fifth comp session. James is Hubspot’s inbound marketing specialist. What does this mean? Hear how marketing strategy is actually
produced through Hubspot’s marketing software.
We are so pleased to welcome Mike Schneider, Senior Vice President at Allen & Gerritsen, on campus tonight for our third comp session. Mr. Schneider is head of the Digital Incubator at A&G, and will speak on digital marketing for the retail and restaurant industries. Please join us tonight!
On Wednesday at our first comp session, Evan Ortiz mentioned a fundamental of advertising: to get people to buy your product you have to get your name out there. But in this day and age, where everyone’s attention is diverted by a million different flashing lights, you have to put yourself out there in a big way. Here’s where guerrilla marketing comes in. Shock and awe appears to have the most lasting claim to people’s attention. Whether it’s a flashmob or sending media outlets a giant joint, giving people something to tweet about is one of the best ways to get your name out there. Check out topdesign mag’s favorite examples here.